Steinway : Soar

Screen Shot 2016-03-21 at 19.21.07
Screen Shot 2016-03-21 at 19.21.38
Screen Shot 2016-03-21 at 19.21.51
Screen Shot 2016-03-21 at 19.22.08
Screen Shot 2016-03-21 at 19.22.25
Screen Shot 2016-03-21 at 19.22.35
Screen Shot 2016-03-21 at 19.22.43
Screen Shot 2016-03-21 at 19.22.53
Screen Shot 2016-03-21 at 19.23.09
Screen Shot 2016-03-21 at 19.23.20
Screen Shot 2016-03-21 at 19.23.31
Screen Shot 2016-03-21 at 19.23.40
  • Adweek

    Cinematic and dreamy, the short film nevertheless carries a pointed message for a culture hooked on apps and fast fashion: Steinways are “handmade in a machine-made universe” and “built of hardwood and cast iron in a world of artificiality.”

    Adweek

Credits

Director : Alexander Brown
Brand : Steinway & Sons
Agency : Light + Co
Executive Creative Director : Betsy Petropoulos
Creative Director : Robert Dufour
Agency Producer : Susan Fisher
Director of Photography : Jeffrey Kim
Editor : Ethan Mitchell for The White House
Producer : Jason Haymond
Producer : Preston Garrett
Production Company : The Sweet Shop US
logo.9b4b31883cf5