La Roux : Kiss and Not Tell

Developed in conjunction with the single artwork, we developed a campaign for La Roux’s “Kiss and Not Tell” around telephones. Taking the lyrics as a point of inspiration “All along Ive had feelings I cant help…Makes me want to kiss and not tell”. I had the idea of Elly being part of a late night chat line luring people home alone to call in. It worked for me because it embraced that bright cheeky facade of what is essentially a fairly grubby industry marketed to the lonely and vulnerable.┬áBut also showcases elements of the 1980s / 1990s that we probably don’t remember quite as vividly as “saved by the bell”and “grace jones”.
The idea then grew into the concept of actually having a phoneline for people to call in. We created an interactive leg of the campaign where fans are encouraged La Roux fans to leave cheeky messages that will be shared online.
5-call-now
4-this-phone-
3-tvs
1-lips-phone
3-ready-for-your-call
kant

Credits

Director: Alexander Brown
Producer : Gail Mosley
Director of Photography : Tim Sidell
Editor : Chris Roebuck
Art Director : Lucie Red
Titles : Jelly London
Colourist : Lewis Crossfield @ Electric Theatre Company
Production Co : The Sweet Shop
Comissioner : Emily Tedrake
Label : Polydor

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