Developed in conjunction with the single artwork, we developed a campaign for La Roux’s “Kiss and Not Tell” around telephones. Taking the lyrics as a point of inspiration “All along Ive had feelings I cant help…Makes me want to kiss and not tell”. I had the idea of Elly being part of a late night chat line luring people home alone to call in. It worked for me because it embraced that bright cheeky facade of what is essentially a fairly grubby industry marketed to the lonely and vulnerable. But also showcases elements of the 1980s / 1990s that we probably don’t remember quite as vividly as “saved by the bell”and “grace jones”.
The idea then grew into the concept of actually having a phoneline for people to call in. We created an interactive leg of the campaign where fans are encouraged La Roux fans to leave cheeky messages that will be shared online.