This is the second single for La Roux,

it was based on a variety of sources (mostly 80s gold) and was an idea which happened really quickly. I knew I wanted Ellie on a chair, but we couldnt decide what would work best. I had created a demo using an out-take from the In For the Kill shoot, so in the end, I went out and bought a leather car seat from the breakers yard, I think it adds that authentic slice of 80s chique without being too recognizable.

Although it did take a while to convince the guy in the breakers yard that I didn't need the seat for a specific car!

I had originally planned the shot to be at night, but because the track was scheduled for a summer release, we decided to go for a hazy sunset.

The whole campaign was originally centered around a futuristic Brixton, however in this we are looking out over the rooftops, and only glimpses were needed in this case.

It was a very fun sleeve, I think. I hope everyone liked it.

Popjustice seemed to think so ;